By Dana Davison
John Reisman is a conservative by definition, which he says frightens a lot of people because they misunderstand the meaning of the word. “How conservative is a Hummer?” he asks. “That’s not a conservative car. A conservative car is a Hyundai or a hybrid.” (He drives a Honda Civic.) He has friends in the military who say they hate the socialists and equate them with Democrats. Reisman likes to point out to those friends that the definition of socialism is owned and operated by the government, so they actually earn their paychecks under a socialist reality.
Reisman is methodically building the structure for a third political party that he believes will resonate with the largest swath of Americans. He registered the Centrist Party with the Federal Election Commission in 2006 and set up a website to provide the foundation. He wrote and posted five centrist editorials, and sent them to 13,000 press contacts, hoping to the change the language. He wanted to differentiate between moderates and centrists.
“We don’t need moderation, necessarily,” Reisman says. “Moderation is more malleable; it’s almost mealy. Centrism has to be about standing for tough subjects. It has to be strong.” He designed the Centrist Party on what he sees as the seven most crucial platform planks: economy, education, energy, environment, healthcare, political reform and security.
The notion of centrism is not new, but Reisman is the first to attempt establishing it as a viable third party. At the same time, he wants to protect his ideas from being misused, which makes him cautious. He won’t divulge any exact number of members, but he says that people across the country responded to the editorials and joined the party.
A recent Gallup poll indicated that 58 percent of Americans favor an alternative party, and independentvoting.org put independents at 40 percent of the electorate. Last year, a Washington Post poll found two-thirds of Americans “unhappy with the government.”
Reisman is a systems expert. He studies the ways things work, and how different parts work together. He worked on developing a new education system. He conducted research and analysis in energy-efficient urban and industrial buildings, and he was awarded a patent for his time management system. He studied engineering and worked in media production and information technology systems.
Fellow entrepreneur Amir Banifatemi says Reisman started his party as a way of focusing on common sense solutions. “His passion is solving problems,” he says. “Initially, I was looking at him as a weird person. He has so many ideas and different perspectives. As I got to know him, I realized that his mind is connecting things together like very few people can.”
Currently, Reisman is examining climate, energy, economics and healthcare systems, becoming well versed in all the pillars of his proposed party. He says he wants to apply his knowledge to the political system because it is critical to the collective future of the nation to start putting people before corporations.
“I do not believe we will be able to reverse these trends without a truly reasonable third party,” he says. For Reisman, a new party is the only way to break the gridlock between special interests, campaign influence and the resulting mediocre, ineffective legislation.
“He’s not trying to get anything for himself,” Banifatemi says, “He’s not backed by anybody. He used all his own money to do this, spent hours and nights on it, and he’s doing it alone.” He adds that Reisman, with his deep understanding of complex problems, sometimes gets too focused on solutions and has difficulty keeping it simple.
Reisman’s wife Harito, a Swiss marketing and communications specialist, explains this difficulty as related to his 160 IQ, but she says his sense of humor and comedic wit help keep it all in perspective. Reisman himself is working to make his approach more accessible.
“When you look at it from a holistic view, I mean the entire system of the political reality in America – the parent systems, collateral systems and subsystems as defined by Systems Science – everything’s intertwined; everything’s tied together,” he says. “We now have a political landscape that’s largely manipulated by legislative values, gerrymandering, media bias, profiteering and greed. All of these things are in play.”
While state ballot access, media coverage, debates and the Electoral College present obstacles for a third party, Reisman thinks the biggest challenge is making people aware enough to act. The Centrist Party is not on any state ballots yet. It would need petitions in 50 states. “It’s a concept,” he says.
The website allows membership by name and Zip code, to aggregate the districts. Once enough signatures are collected for a state, then that state can be registered with the secretary of state’s office so people can sign up for it in the next election cycle. Reisman is looking for an individual in each state to organize and set up the ballot, but he is being careful to find people truly in the center.
His caution stems from personal experience, and Reisman avoids the media for the most part. He says that candidates from both major parties lifted his material. He believes the current “media storm” makes it difficult for the public to be informed accurately and in context. “There are a lot of media biases fighting it out in the public and a lot of political biases fighting it out through the media,” he says. He wants to keep the Centrist Party out of that and keep it focused on the best ways to run the country.
As for getting into the debates, Reisman says he would have to see how things develop to that point, but that televised debates may not be so important if people are already seeing centrism as the right choice. “If they saw that the foundation work is there, and there was the notion that it is in motion, then it’s as simple as signing up on the Internet,” he says. “But for a Centrist Party to work, it has to be an intelligent and pragmatic party.”
Reisman says he is not convinced the Electoral College is as flawed as some people think, adding that it requires further investigation. He stresses that it is all about finding the right candidate. “We need candidates who are strong enough to argue for reason,” he says. “People who aren’t going to smile all time just to get people to like them. We don’t need baby kissers. We need somebody willing to look at all the exigencies of our reality and how to realistically address those.”
Although he does not intend to run for office himself, Reisman believes none of the hurdles are insurmountable, as long as the organization comes from people being aware. He put the system in place, and now the public will have to decide whether or not to mount a third-party attempt and get the Centrist Party on the ballot by 2012.
Read the Centrist Party tenets and positions at: http://www.uscentrist.org
And more John Reisman here:
http://www.johnreisman.com/bio/
http://www.ossfoundation.us/
http://www.enovant.ch/